icp acronym business | BTCC Knowledge

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Creating an Ideal Customer Profile (ICP) is crucial for effective marketing. It involves identifying your target audience's demographics, psychographics, behaviors, and pain points. By focusing on 7 key points such as understanding your market, defining customer segments, and analyzing data, you can establish a comprehensive ICP. Knowing the 3 key aspects of a great ICP - clear goals, accurate representation, and actionable insights - helps you tailor your marketing efforts to attract and retain your ideal customers.

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